Brand identity + website for construction startup Kalkylkraft.

A fresh take on a construction company in a sea of corporate giants, helping a young company connect with new audiences on modern platforms. In the process we created a logotype, color scheme, iconography, mobile & desktop website, and presentation templates.


Kalkylkraft AB




Jenny Holmsten


Branding · Visual · Web

Selection of logo concepts
  • Intersecting pillars create a soft and friendly K.
    The blue color is professional, but not corporate.

    Font: Nunito
    Color: Electric Blue

  • Large, bold K that makes up both Kalkyl and Kraft.
    Works in the name Kalkylkraft or as a stand-alone K, depending on application.

    Font: Custom, handmade
    Color: Living Coral

  • Iconic, single-line letter creating its own mark with a surrounding frame.
    Easy to multiply and use as building block for graphics.

    Font: Avenir
    Color: Nero

  • Combination of a ruler and roof forming the letter K.
    Possibility to use elements separately.

    Font: Avenir
    Color: Electric Blue

  • Playful, yet trustworthy expression.
    Free-standing deconstructed K expresses confidence.

    Font: Nunito
    Color: Living Coral

  • A single racetrack shape K that stands out.
    Can be expressed as more or less playful with different use of color.

    Font: Nunito
    Color: Eclipse

Selected logo
01 Home
02 About
03 Services
04 Why
05 Partners
06 Team
08 Contact
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