Sustainable website for one of Norway’s leading ad agencies.

Client
Anorak

Time
2022

Team
Gabriel Uggla, Lead designer
Mike Patterson, Front-end
Hans-Christian Øren, Supervisor

Mission
Anorak approached us with a request for a website that would highlight their great work and the essence of their creativity and personality. As Anorak is one of Norway’s leading advertising agencies, we decided to focus on their award-winning creativity and copywriting skills. The result is a more sustainable and fun online presence that showcases Anorak’s best work.

Intentionally basic.

Naturally sustainable.

Casually cool.

Remember the early days of the internet?
Dial-up sounds, snake and WordArt? Before TikTok, NFT’s and cookie consents? It was weird and fun. Less corporate and more wild west. Simpler times and more sustainable websites.
 
We wanted to capture this feeling with a strong copy focus and use of playful interactions. Mouse-over interactions hint about the content behind the click. 👀 The “random button” at the bottom lets Anorak share their SoMe channels, a cool video or an interesting fun fact. 🐈 And if you press “A” on your keyboard you get to play Snake. 🐍

Our process

To clarify Anorak’s offering we decided to showcase fewer projects and highlight their best work. We also created a custom CMS using Sanity, so projects can be exchanged and updated on the fly —to tailor the website for a potential client, but also making it more alive and fun to return to. The project pages were simplified with a short intro to each project, but with the focus given to the actual content and final result.

Sustainable & accessible

We cut the website’s climate impact in more than half (53%) by using green hosting, mindful use of code, and system fonts available across platforms. The use of images is kept to a minimum and videos are hosted off-site, only to load when necessary.

Thanks to the resolution of modern screens we could go back to using a serif (Times New Roman) for body text. It is more legible than sans-serifs and as it is a system font it doesn’t use additional resources. To contrast Times New Roman we use the timeless and beloved Helvetica. All text was made sure to live up to WCAG ‘s triple-A contrast ratio for the highest legibility.

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