NOKIA STEEL HR+
Next-gen hybrid smartwatch
To define the product scope, three personas were created, each with their own unique personality traits, health conditions, key metrics and purchasing factors. To further define them I created collages of the clothes they wear, the products they use, and the food they eat —as I believe this expresses one’s ambitions and goals honestly.
It’s all about reaching a goal
(While looking good doing it)
I found a gap in the watch market for a watch with the expression and heritage of analog, combined with the dynamic functionality of digital.
Analog vs digital expression
Watch face ideation
Exploring amount of detail, notifications, contextual metrics, etc.
Exploring ways to interact with the watch.
Data-driven health coach
The digital health coach knows your commute, meeting times, etc. and suggests activities based on your lifestyle.
Tone of voice
Specifying the character of the health coach.
To define and communicate the user experience a short story was illustrated, with snapshots from a day with the health coach.
Selected colors for the digital UI.
To get on-wrist feel, proportions and overall expression right I went back-and-forth between quick doodles, CAD and 3D printing to evaluate the design.
Creating a tech-package of sensors and components with their true dimensions and details by analyzing existing smartwatches.
Analog elegance meets digital utility
A hybrid smartwatch that seamlessly blends into your life as an extension, rather than a distraction.
Your personal health coach
Keeping track of your health for you.
Made for your lifestyle
Exchangeable straps with unique expressions and properties adapts the watch to fit you.