Branding & website for construction startup Kalkylkraft.

Made in collaboration with Jenny Holmsten.


Stockholm, 2020.

Selection of concepts

  • Intersecting pillars create a soft and friendly K.
    The blue color is professional, but not corporate.

    Font: Nunito
    Color: Electric Blue

  • Large, bold K that makes up both Kalkyl and Kraft.
    Works in the name Kalkylkraft or as a stand-alone K, depending on application.

    Font: Custom, handmade
    Color: Living Coral

  • Iconic, single-line letter creating its own mark with a surrounding frame.
    Easy to multiply and use as building block for graphics.

    Font: Avenir
    Color: Nero

  • Combination of a ruler and roof forming the letter K.
    Possibility to use elements separately.

    Font: Avenir
    Color: Electric Blue

  • Playful, yet trustworthy expression.
    Free-standing deconstructed K expresses confidence.

    Font: Nunito
    Color: Living Coral

  • A single racetrack shape K that stands out.
    Can be expressed as more or less playful with different use of color.

    Font: Nunito
    Color: Eclipse

Selected logo

01 Home

02 About

03 Services

04 Why

05 Partners

06 Team

07 Instagram

08 Contact

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