In 2017 I joined VanMoof in Amsterdam as an industrial and UX designer to conceptualize and realize their next generation of smart and connected electric bicycles. Based in the bicycle capital of the world I was part of a small and multitalented team, fortunate to realize our common vision of the ideal bicycle for today’s digital and urban infrastructure. The previous design of the S1 was reimagined from the ground up with the user experience in mind — without sacrificing function or aesthetics.

The Electrified S2 launched in June 2018 and broke all records with its €15MM+ pre-order campaign. A year later, 11.000 units had shipped for a total of more than €30MM.

We’re a team of riders, designers, dreamers and doers united by one goal:
To help you get around your city faster, smarter, happier, and in utmost style.

“The S2 has pulled ahead of its field.

“This is the future of transportation — the way it’s meant to be, the way it will be.”

One of the smartest bikes you’ll ever ride.”

…a fit and finish we’ve grown accustomed to seeing on highly refined products from Apple or Tesla.”

Seamless display

166 LEDs light up the top tube of the S2. The display shows speed, battery level, power assist etc. while riding. When parked it seamlessly disappears into the frame.

Process behind:
Adding a waterproof, cheap and reliable display to a round tube without sacrificing UX or structural integrity was a good challenge. We built on the idea of the 4 LEDs from the previous Electrified S1, but increased the amount by 40x to 166 carefully arrayed LEDs to allow for greater information output. This came with it’s own challenges — especially when it came to production— but through collaborations with ultra-specialized manufacturers and multiple prototypes it became reality. Aside from conceptualizing the display, I designed a custom font that is as small as possible, while staying legible when riding. I also created concepts for all animations that were later communicated for production.

Integrated speaker

A speaker replaces the bicycle bell and makes sure you’re heard in traffic. It also decidedly warns potential thieves if they tamper with the S2, and breaks out into a loud 100+ dB alarm if it is moved.

Integrating a speaker not only allowed for an enhanced and new user experience, it also allowed VanMoof to strengthen their brand through sounds when turning the bicycle on/off. locking/unlocking, alarms, etc.

Video of alarm system:

Easy maintenance

The smart cartridge houses and protects the electronics of the Electrified S2.

Easy updates and maintenance
We made the cartridge user replacable, so what used to take a specialized workshop 40 minutes to replace, now only takes 5 minutes at home.

Video on how to change cartridge:

Superpowers on demand

Need a boost? Press the boost button on the handlebar to coast up a steep hill or make a quick getaway on green light.

I mapped out all input interactions between user–bicycle to get a helicopter perspective on where to improve. This included boost button, bell, brakes, display, reset button, etc.

Having the front brake lever and boost button on the same side meant a security risk when users would ride one-handed. Changing the location of the boost button to the right side not only made it safer, it also made it more akin to how motorcycles have the gas on the right side.

Forget the keys

Wirelessly unlock with your favorite device.
No phone on you? Just tap your personal code on the bell button.

Completely configurable

Change your power level or tweak your
light settings on the fly.

Watch this

Leave your phone behind and unlock, control and
customize your Electrified with the Apple Watch app.

Buy at Vanmoof.com
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