We’re a team of riders, designers, dreamers and doers united by one goal:
To help you get around your city faster, smarter, happier, and in utmost style.
166 LEDs light up the top tube of the S2. The display shows speed, battery level and power assist while riding. When parked it seamlessly disappears into the frame.
Adding a waterproof, cheap and reliable display to a round tube (without sacrificing UX or structural integrity) was a good challenge. We built on the idea of the 4 LEDs from the previous Electrified S1, but increased the amount by 40x to 166 carefully arrayed LEDs to allow for greater information I/O. This came with it’s own challenges — especially in pre-production— but through collaborations with ultra-specialized manufacturers and building multiple prototypes it became reality. Aside from creating the display, we designed a custom font that is as small as possible, while staying legible when riding. We also created concepts for all animations that were later communicated for production.
A speaker replaces the bicycle bell and makes sure you’re heard in traffic. It decidedly warns potential thieves if they tamper with the S2, and breaks out into a loud 100+ dB alarm if it is moved.
Integrating a speaker not only created an enhanced user experience, it also allowed VanMoof to strengthen its brand through sounds when powering on/off, locking/unlocking, alarms, etc.
Video of alarm system:
The smart cartridge houses and protects the electronics of the Electrified S2. Its design allows for easy user repairs and future-proof software and hardware upgrades.
We made the cartridge user replaceable, so what used to take a specialized workshop 40 minutes to replace, now takes 5 minutes at home.
Video on how to change cartridge:
SUPERPOWERS ON DEMAND
Need a boost? Press the boost button on the handlebar to coast up a steep hill or make a quick getaway on green light.
We mapped out all input interactions between user–bicycle to get an overview of the user experience. We then went into meticulous detail on each little interaction to make sure the user experience stayed consistent. This included boost button, bell, brakes, display, reset button, backup unlocking mechanisms, etc.
FORGET THE KEYS
Wirelessly unlock with your favorite device.
No phone on you? Just tap your personal code on the bell button.
Change your power level or tweak
your light settings on the fly.
Leave your phone behind and unlock, control and
customize your Electrified with the Apple Watch app.