Holiday campaign for Ruter
Give yourself for Christmas
Ruter is the public transport authority in Oslo with over 600 million passengers every year. Together with ad agency Anorak we created a holiday campaign highlighting the diverse meetings between people made possible by Ruter.
The campaign was launched across Norwegian cinema, social media, outdoors in Oslo, in the subway, on buses, on trams and on trains.
Disciplines
Project management
Advisory
UI & UX
Roles
Project manager
Lead designer
Key contributions
Pitching and winning the project
Having full responsibility of people, process, budget and timeline
Advising and supporting the 3 developers
Owning legal and GDPR compliance
Meeting accessibility and brand demands
Shifting focus from stressful gift shopping to celebrating warm and personal relationships
The campaign shows meetings that are not so spectacular in themselves, but exactly what the people involved like to do together — whether it's dancing on the living room floor, or just meeting to "catch up".
The hero of the campaign is the web app, where people can create personal date invitations for their loved ones.
