In 2017 I joined VanMoof in Amsterdam as a product/experience designer to conceptualize and realize their next generation of smart and connected electric bicycles. Based in the bicycle capital of the world I was part of a small and multitalented team, fortunate to realize our common vision of the ideal bicycle for today’s digital and urban infrastructure. The Electrified S2 is the first bicycle designed for internet sales. The previous design of the S1 was reimagined from the ground up with packaging, shipping and maintenance in mind — without sacrificing function, user experience or aesthetics.
The Electrified S2 launched in June 2018 and broke all records with its €15MM+ pre-order campaign. A year later, 11.000 units had shipped for a total of more than €30MM.
We’re a team of riders, designers, dreamers and doers united by one goal: to help you get around your city faster, smarter, happier, and in utmost style.
166 LEDs light up the curved frame of the S2. The display shows speed, battery level, power assist etc. while riding, and when parked it seamlessly disappears into the frame.
A speaker replaces the bicycle bell and makes sure you’re heard in traffic. It also decidedly warns potential thieves if they tamper with the S2, and breaks out into a loud 100+ dB alarm if it is moved.
The Smart Cartridge houses and protects the electronics of the S2. It is user-replacable, so what used to take a specialized workshop 40 minutes to replace, now only takes 5 minutes at home.
Superpowers on demand
Need a boost? Press the boost button on the handlebar to coast up a steep hill or make a quick getaway on green light.
Forget the keys
Wirelessly unlock with your favorite device.
No phone on you? Just tap your personal code on the bell button.
Change your power level or tweak your
light settings on the fly.
Leave your phone behing and unlock, control and
customize your Electrified with the Apple Watch app.