NOKIA STEEL HR+
NEXT-GEN HYBRID SMARTWATCH

Collaborative partner

Background

Nokia’s Digital Health product portfolio (acquired by Withings in 2018) are health-focused lifestyle products with elegant aesthetics. Nokia Steel HR+ is an interpretation of their next generation smartwatch.

Analog elegance meets digital utility

Nokia Steel HR+ unites analog watch expression and emotion with digital flexibility and function. A hybrid smartwatch that seamlessly blends into your life as an extension rather than a distraction.

Market analysis and product placement

To define the product scope I created personas, each with their own unique personality traits, health conditions, metrics and purchasing factors. To further define them I made collages of the clothes they wear, products they use and food they eat, as I believe this expresses one’s ambitions and goals better than anything else.

Personas

To better understand and define possible users I created personas derived from current users. Each with their own unique personality traits, health conditions, meaningful metrics and purchasing factors. To further define them I made collages of the clothes they wear, products they use and food they eat, as I believe this truly expresses one’s ambitions and goals in an honest way.

Active Annie

Living in an expensive city, Annie supports herself as shop assistant by day and bartender by night. Always being active, sleep comes in second. Enjoys competing with herself during the weekly 5K runs.

Busy Bianca

Being busy at work and at home, Bianca has little time for exercise and healthy meals. She tries to manage her stress as good as she can.

Conscious Charlie

Maintaining a healthy weight and social life but with some unhealthy habits, Charlie has decided to shift his lifestyle and habits for the better.

Chatbot, tone of voice and interaction

To define the digital aspect of the product I wrote a short story and illustrated snapshots from a day with the product. I also specified it’s tone of voice for communication and built a framework for the GUI.

Form development

To get on-wrist feel, proportions and overall expression right I went back-and-forth between fast side view sketches, CAD and 3D printing to quickly evaluate the design.

Designed from the inside out

 I created a tech-package of sensors and components with their real dimensions by analyzing existing smartwatches.

Nokia Santé by Gabriel Uggla
Nokia Santé by Gabriel Uggla
Nokia Santé by Gabriel Uggla

Personal look and feel

Swappable straps with distinct expressions and properties allow the watch to adapt the user’s lifestyle.

Dress strap
Luxurious leather with a highly detailed finish.

Sport strap
Durable rubber that is sweat and water proof.

Comfort loop
Breathable wool and micro velcro without seams.

Nokia Santé by Gabriel Uggla
Nokia Santé by Gabriel Uggla
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