MORA 360°
THE EXPERIENCE OF SCANDINAVIAN WATER LUXURY

Time
4 weeks, 2017

In collaboration with

Mora 360° is a bathroom basin with integrated tap, inspired by Scandinavian nature.

An homage to Scandinavian nature
Taking inspiration from how the ice age shaped Scandinavian terrain over thousands of years, a smooth surface is juxtaposed with a raw core.

Swipe it, twist it, turn it, scroll it
The interactive sphere invites the user to explore and play with the water flow, while subtle icons suggest how to interact with it. The UI is not locked to any horizontal axes so interactions can be combined, allowing water flow and temperature to be simultaneously altered in one sweeping motion.

FLOW
TEMPERATURE
FLOW & TEMPERATURE
PRECISE TEMPERATURE

A tangible experience
The solid material sphere
 is sunk in as if it shaped the basin with its solid weight. It has a unique physical presence and quality in your hand, allowing the control of water to be fast and functional with a quick twist, or seen as a moment of micro-meditation.

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Process

FMM Group brand benchmark
During the research I learned that the three FMM Group brands are currently too close to each other, cannibalizing profits.

Blue ocean
My opinion after analyzing the market is that Mora should move into blue ocean territory. The Mora brand should take advantage of their smaller-series, B2C-focused production and create products with a higher level of execution and matching price tag. This would create better brand distinction within the FMM Group, cover a larger part of the market and reduce market share cannibalization.

Mora 360° by Gabriel Uggla

The sketch process focused on interactions and forms that convey a feeling of luxury.

Photo-sketching movie (00:24)

Quick physical foam mockups were CNC:ed to test proportions, ball sizes and interactions.

Mora 360° by Gabriel Uggla
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